Visit Zip's Merchant Resources Center to find all your marketing resources in one place, including banners, guidelines and marketing content, including:
- Zip Brand Assets - Our Zip logo, badge and icon are our most important visual assets. Use these assets to start promoting Zip on your website as a payment option.
- Brand Guidelines - Wondering how to introduce your customers to Zip? Check out best practices for in-store, web, email, and social in our brand guidelines for merchants.
- Promotional Assets - Let your customers know Zip is available on your site. Download our premade assets to promote Zip across your website, email & social channels.
Here are some suggestions on how to market Zip :
- Email Marketing: We recommend sending out an introductory email letting customers know you are now offering installments through Zip . You can continue to include Zip in your brand’s email footers and abandon cart emails as a friendly reminder that your products can be enjoyed now, and paid for overtime.
- Dedicated FAQ Page: On average, our merchants with a dedicated FAQ page see a 13% decrease in Zip related support questions.
- Homepage Feature/Banner: Bring awareness to the partnership with a homepage feature letting customers know your products are even more accessible with Zip .
- Paid Marketing: If it’s within your budget, including Zip in your retargeting ads is a great way to optimize your campaign efforts.
For any questions or assistance please contact Partner Support.